About Dare:
In light of the prosperity of the UAE’s equestrian sports and the interest of its rulers in such a luxurious activity; it was important to put the UAE on the map in terms of fashion and equestrian brands too.
In fact, that was the source of inspiration for the horse rider, fashion designer and poet Amal Ali Al Sayegh who decided to find Dare as the first equestrian fashion brand within the UAE. Dare was formally established in 2015 while Alsayegh was investing her time studying fashion brand management at the London University of Fashion and finishing up her master degree in quality management at Wollongong University in Dubai.